Natsuki  Fan CLub

The unofficial fan club for Natsuki Aso, the friend of popular youtuber Abroad in Japan, who is featured in a lot of his videos, made contact to design official logos and merchandise images for the fan club.

Inspired by Japanese and Asian culture, the longevity logo is made up of the letters spelling out Natsuki's name, and the custom logotype inspired by traditional Japanese calligraphy was all hand drawn, and reminiscent of the many neon signs on Tokyo buildings. Hidden chopsticks within the brush lettering reference to the amount of time Chris Broad, of Abroad in Japan, and Natsuki spend trying new dishes whilst exploring different regions of Japan. Bold and unapologetic, the branding reflects the character himself.